In Good Hands

BRANDED CONTENT SERIES

Research indicates consumers are more likely to make environmentally conscious choices if they can see tangible impacts on their wallet/lifestyle rather than purely a moral appeal of “doing good”.

Developed from this insight (and in collaboration with the podcast of the same name) In Good Hands is a branded content concept that provides “environmental makeovers” to families across the U.S. in an attempt to demonstrate the simple steps we can all take to live a happier, healthier, and greener life.

While the concept underwent various iterations, it provided an entertaining vehicle to promote eco-friendly brands and products, ultimately attracting commitments from various organizations.