Hot Shower
CHANCE THE RAPPER MUSIC VIDEO
As a completely independent artist, Chance self-finances his productions. This means being far more cognizant of production costs and requires creative solutions to maximize the impact of content.
Talent
Chance the Rapper, Jake Johnson
Role
Writer, Producer
Results
60M Views
(across digital & social platforms)
View the Video
The
Challenge
Execute production of a high-concept music video that delivers the artist’s vision and adheres to budgetary constraints while creating measurable impact.
The
Approach
Crafted a narrative throughline for the video. This created opportunities for talent collaboration beyond the song itself - thus bringing in audiences from a wider fan base. I wrote the skit performed by Jake Johnson.
Saved costs by reducing shoot days and producing 75% of the video in Chicago (yay) rather than the costlier LA.
Coordinated branded release strategies with YouTube who provided marketing resources, ultimately helping the video to debut on Times Square billboards.
The
Results
60M Views
across digital and social platforms.