Quest For
The Impossible
LENOVO x INTEL
What happens when you take two of the biggest gaming creators, drop them in a medieval castle, and make them fight for a fake crown? Chaos. Hilarious chaos.
Powered by Lenovo Legion & Intel, Quest for the Impossible was a first-of-its-kind hybrid campaign that blurred the line between fantasy and reality. Two legendary gaming creators compete in a real Medieval castle while fans from around the world join them in an exact digital replica of the same castle within the gaming world.
From scavenger hunts to mind-bending puzzles, in-game actions had IRL consequences in this high-stakes spectacle worthy of royalty.
Brand(s)
Lenovo Legion & Intel
Talent
@TommyInnit, @EYstreem, Leenda Dong
Role
Creative Development, Writer
Results
10M+ Views
600k+ Social Engagements
593k Live Stream Viewers
101 Pieces of Content
The
Challenge
Transform a traditional piece of branded content into a fully immersive, story-driven event that engages the full spectrum of Gen Z gamers.
The
Approach
As Creative Lead, I guided development efforts across production, strategy, and talent to bring Quest for the Impossible to life - constructing a multi-layered, immersive experience:
1. A Real & Virtual Kingdom
Built a Minecraft-style digital replica of Medieval Castle for in-game challenges, inviting fans to participate from around the world.
Spearheaded the design of a hybrid IRL/in-game puzzle, ensuring consequences for digital actions.
2. Creator-Driven Narrative
Developed a cinematic storyline with a balance of competition, humor, and high stakes.
Scripted and produced key moments for a cohesive narrative that spoke to audiences of creators and brands.
3. Seamless Brand Integration
Wove Lenovo Legion & Intel into the narrative— highlighting product features in natural, story-driven ways rather than awkward ad reads.
The
Results
*Exceeded 30-day viewership goals in the first 7 DAYS.
